Show the World Your Bright Side.

Named after the brightest star in a constellation, Lucida easily gives you the whitest smile in the room. This charcoal-based toothpaste aggressively pursues bacteria and stains. Your smile will never look better – and you’ll shine like the star that you are.*

  • Whiter teeth.*
  • Fresh breath.*
  • Clean mouth.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Not intended for use by children. If you are pregnant, nursing, or taking medications, consult your physician prior to use.


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